Captivating, enthralling, the soaring majesty of the Swiss Alps awes. Their ancient minerality, their eternal snowy mantel, and their lofty summits all conspire to strike with wonder the hearts of those who have the fortune to gaze upon them.

Inspired by the fleeting moment of the Golden Hour in the crown of the alps, La Prairie seeks to recreate its unique radiance and impart it to the skin. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering luster withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.

La Prairie captures the radiant glow of youth with Pure Gold Radiance Eye Cream, infused with the Pure Gold Diffusion System. The eye area is immediately more luminous, deeply hydrated, and appears redefined over time.

BENEFITS

• Enhances skin radiance instantly while building radiance over the long term.
• Provides nutrients to the eye area and retexturizes and smooths the skin.
• Minimizes the appearance of dark circles over time.
• Reduces the appearance of puffiness.
• Hydrates intensely.
• Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.

Application
Apply morning and evening after cleansing, toning, and application of Pure Gold Concentrate. Dot along under the eye area and up toward the temples, continuing the gesture above the eyebrow towards the bridge of the nose and finishing by dotting under the eyebrow line. Massage into skin with a gentle press-and-roll motion until completely absorbed. Follow by Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.